BMW Z4 - augmented reality

This was originally done for the mini cooper convertible so you could have a look inside and printed on the back of a magazine. You couldn't however drive the car around which is great! But not great enough for me to bother with downloading the software to run it, which I presume I will regret as I think we are going to see many, many more ads and websites like this. Still don't know if it beats GE.

oh, and how could I forget - the car looks HOT!!!