Decisions, decisions
Virgin Atlantic were launching a beverage service for their long haul flights and needed a series of logos that were capable of doubling as pattern for their beverage packs.
Keen-eyed passengers may spot that each stain contains a discreet skyline of a popular Virgin destination.
resented to Virgin Atlantic, these cups where designed to work with the progressive movement of an airline beverage trolley.
On entering each cabin section the cup's 'Tea?' or 'Coffee?' choices are clearly visible to those waiting further down the aisle, yet as the trolley approaches the waiting passengers the cup's choices 'fade' to an understated pattern.
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