Thursday, 9 April 2009

I know it's a little eco but ...



I don't care when it looks like this. NYC/Napoli based LOT-EK have been working on a new project called Puma City. It makes use of 24 shipping containers put together to create a 3 storey transportable store with over 11,000 sqf, including a bar/lounge area and 2 decks.

Via Filip Kleremark who is one the interactive art director course at Hyper Island. Jealous.

Sprint

I am obsessed with the current sprint advertising stuff - It is super intriguing and I am impressed with how they have managed to keep it light hearted despite all the data. It could have so easily gone the other way. I wonder how much research you would have to do it get those kind of sociocentric figures - or is it all made up?



Check out the dashboard >here

wii spray

The stencil is amazing.

WiiSpray Teaser from Martin Lihs on Vimeo.
More info >here
Thinking about "The Grocer": -
Don't know why, but ...


Chalk menus up on the wall.

imagine if you did this with a white poster pen on plain jars that you have filled yourself.

This style of handwriting/photography would be great.

Wednesday, 8 April 2009

The thing that will change everything - Interesting blog post about how 'marketing and advertising people always overestimate the impact of new things and always underestimate the power of traditional consumer behavior.'

Such as:

We love new things and hate old things. Just look at the advertising we create.
People over the age of 50 control 77% of the wealth of this country. Please show me one Super Bowl ad this year that was directed at them.
The average American buys 13 cars in his lifetime -- 8 of them after the age of 50. When is the last time you saw an old person in a car ad?

Thursday, 2 April 2009

Weird


Stuff like this fascinates me!